John Cord Law, LLC

Helping Lawyers Create Compelling Content

Law Marketing: 90% Technology?

Many of my cases come from other lawyers who I’ve met at bar association functions.  I spend a great deal of time with the Maryland Association for Justice (MAJ), some amount of time with the American Association for Justice (AAJ), and now increasing amounts of time with the Baltimore County Bar Association (BCBA).  Those contacts will allow me to keep and grow those and other “in-person” referral sources.

The majority of my marketing dollars, however, goes to technology.  Whether creating new blogs, experimenting with pay-per-click (PPC), or improving the website, my goal is for 50% of my cases to come to me referral-fee free through the internet.  This is not something that can be done haphazardly–it requires focus, commitment and a plan.  One great website for people trying to develop that plan, and trying to see what is out there, is  Most marketing brilliance is free, whether from this site or from others.  If you are a solo or small firm, you can find nuggets of wisdom from many legal technology marketing gurus.  The best advice is to blog and write regularly–spending time creating and improving your websites will pay off.  For decent websites, a solid investment of one hour every day will pay off in four to six months.  Build your website–build it.      

For help writing your blog or website content, contact us at 443.850.4426 or send an online request for more information.  We have a personal injury lawyer practice, and we can write accurate content.  Our prices are competitive with the major website companies who offer law blogging services.  Even better, our content is written by actual lawyers.  We know the law, and we know marketing.  

Category: Ghostblogging